Hand Sanitizer Market Trends and Innovations Post-Pandemic

 The global hand sanitizer market size is expected to reach USD 10.84 billion by 2030, registering a CAGR of 6.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising prevalence of regular hand washing and sanitization among consumers owing to recent pandemic has been driving the product demand. Major sanitizer manufacturers have been ramping up their production capacity as well as improving their supply strategies to cater to the unprecedented spike in product demand worldwide. According to a report by Adobe Analytics, the demand for hand sanitizer in the U.S. spiked to 1,400% between December 2019 and January 2020. The U.S. government further promoted the usage of hand care products to avoid health issues.

 

Gather more insights about the market drivers, restrains and growth of the Global Hand Sanitizer Market

 

Many companies are also taking initiatives to help fight infection due to the large population that is at a higher risk of disease contamination, such as elderly people and population and individuals with other chronic ailments. For instance, in January 2021, Reckitt Benckiser donated 35,000 bottles of Dettol hand sanitizer to Russian HIV community centers in Moscow, Voronezh, Kaluga, Kursk, Orel, and Vladimir. Hence, initiatives like these supported market growth. Gel-based hand sanitizer segment held the largest share in 2022 and is expected to maintain dominance over the forecast period. These hand sanitizers come in a variety of fragrances that appeal to customers of all ages.

 

Furthermore, hand sanitizer gels frequently contain moisturizing ingredients that help keep hands soft and limit the product's harsh effects on the skin. These products are also easier to spread and drip less than spray or liquid counterparts, which contributes significantly to segmental market trends. The hypermarket & supermarket segment contributed a majority of the revenue share in 2022 to become a larger division. The increasing penetration of independent retail giants, such as Walmart and Costco, is boosting product visibility and attracting a larger consumer base. Consumers prefer to physically verify these products before buying, which is driving sales through this channel. The market is highly fragmented with the presence of a large number of regional and local players.

 

Hand Sanitizer Market Report Highlights

 

• The foam-based product segment is projected to register the fastest CAGR over the forecast period. Foam-based sanitizers are more cost-effective for large organizations as it dispenses less amount of product per pump

• The online channel segment is anticipated to register the fastest growth rate during the forecast years owing to promising growth exhibited by e-commerce platforms, including Amazon, Alibaba, Walmart, and other such service providers

• Asia Pacific is expected to register the fastest growth rate during the forecast period with brands rolling out sanitizers due to rising hygiene practices in countries including China and India.

Browse through Grand View Research's Beauty & Personal Care Industry Research Reports.

• The dermaplaning tools market size was estimated at USD 612.2 million in 2023 and is expected to grow at a CAGR of 7.4% from 2024 to 2030.

• The global eyelash serum market size was estimated USD 897.9 million in 2023 and is expected to grow at a CAGR of 6.1% from 2024 to 2030.

 

Segments Covered in the Report

 

Grand View Research has segmented the global hand sanitizer market based on product, distribution channel, and region:

 

Hand Sanitizer Product Outlook (Revenue, USD Million; 2018 - 2030)

• Gel

• Foam

• Liquid

• Spray

• Wipes

• Others

 

Hand Sanitizer Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

• Hypermarket & Supermarket

• Pharmacy & Drugstore

• Convenience Store

• Online

• Others

 

Hand Sanitizer Regional Outlook (Revenue, USD Million; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • Italy

  • France

  • Spain

• Asia Pacific

  • India

  • China

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • UAE

  • South Africa

  • Saudi Arabia

 

Order a free sample PDF of the Hand Sanitizer Market Intelligence Study, published by Grand View Research.

 

Books Market: Chronicles of the Hidden Realm and Reflections of a Dreamer

 The global books market size is expected to reach USD 192.12 billion by 2030, expanding at a CAGR of 4.2% during the forecast period, according to a new report by Grand View Research, Inc. Increasing consumer expenditure on books, fueled by rising incomes and interest, as well as ongoing format improvements that have improved the entire reading experience, are among the primary reasons driving the book business forward. Independent publishers have been on a rise in the recent past. According to Linchpin SEO, there were approximately 69,709 independent publishers in the book industry as of 2020. In response to the apparent monopoly in traditional publishing, excluded individuals have turned to independent publishers not associated with large publishing houses.

 

While traditional publishing companies seek to corner the market, independent publishers provide an opportunity for diversity and inclusion among authors and niches. These publishers are smaller and, in some cases, completely digital and that is the key behind their numbers increasing year on year. Along with this, most large publishers are privately owned. So, it is difficult to assess the number of books being sold globally and the revenue that is generated from it.

 

Gather more insights about the market drivers, restrains and growth of the Global Books Market

 

The growing trend of the reverse supply chain, also known as re-commerce, offers new opportunities for selling used books. Re-commerce exemplifies the growing trend toward transforming consumption through reuse. Thus, re-commerce retailers such as Momox, reBuy, and Quoka.de are the biggest drivers of the industry. While printed books are irreversibly on a path of decline, it remains an extremely large market for print. Business model changes have shifted control over the value chain to authors and retailers, making demand unpredictable. Digital production inkjet print technology opens the window for book manufacturers to respond to compressed patterns of demand through labor and inventory cost savings.

 

Offset and digital production printing will coexist for the foreseeable future, but few book manufacturers will be able to justify reinvestment in offset printing technology; most will not have a choice but to invest in digital production printing systems if they are to survive and grow. A changing retail distribution landscape will further force the adoption of more automated and flexible book printing and manufacturing. As booksellers adapt to online business models in a fraught global economic moment, 2021 could determine whether independent bookstores survive. Owners say that it is not just their solvency at stake but also the role of books across global communities.

 

In terms of the supply chain, the production process in the entire industry has slowed due to the coronavirus outbreak. For instance, Amazon has been experiencing changes in its ability to ship products worldwide from the U.S. This has affected Kindle Direct Publishing’s ability to fulfill orders for proof and author copies.

 

Books Market Report Highlights

 

• North America is expected to contribute a majority of the share to become the largest division in the global revenue in 2024. The existence of a high number of independent publishers and publishing companies in the region is expected to spur regional market growth. A wide network of wholesalers and distributors around the region also makes it easier for readers to find books in various forms

• For many readers, literary fiction provides a much-needed escape from everyday life. This effect is even more pronounced in the fantasy genre, where—untethered from scientific and societal laws are limited only by their imagination—fantasy authors explore themes by creating their worlds

• During the forecast period, the local book shops segment is expected to account for the largest market share. Independent bookstores play an important role in the communities they serve, serving a safe haven for children after school to a fun way for a group of friends to spend a Saturday afternoon. According to an article released by indigo9digital, the number of independent bookshops in the United States declined by 40% between the mid-1990s and 2009.

Browse through Grand View Research's Homecare & Décor Industry Research Reports.

• The global baby stroller market size was valued at USD 2.63 billion in 2024 and is expected to grow at a CAGR of 5.9% from 2025 to 2030.

• The global chandeliers market size was valued at USD 8.20 billion in 2024 and is projected to grow at a CAGR of 2.8% from 2025 to 2030.

 

Segments Covered in the Report

 

Grand View Research has segmented the global books market on the basis of type, category, format, distribution channel, and region:

 

Books Type Outlook (Revenue, USD Billion; 2018 - 2030)

• Science

• Historical

• Mystery

• Fantasy

• Literary

• Contemporary /Realistic

• Romance

• Educational

• Comic

• Others

 

Books Category Outlook (Revenue, USD Billion; 2018 - 2030)

• Fiction

• Non-fiction

 

Books Format Outlook (Revenue, USD Billion; 2018 - 2030)

• Hard Copy

• E-book

• Audiobook

 

Books Distribution Channel Outlook (Revenue, USD Billion; 2018 - 2030)

• Online

• Local Book Shops

• Mass Merchandisers

• Specialty Bookstores

 

Books Regional Outlook (Revenue, USD Billion; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa

  • South Africa

 

Order a free sample PDF of the Books Market Intelligence Study, published by Grand View Research.