Aromatherapy Market Is Estimated To Rise, Due To Growing Preference For Natural Products Till 2028

  

 

 

 

Aromatherapy Industry Overview

 

The global aromatherapy market size is anticipated to reach USD 3.7 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 11.6% from 2021 to 2028. Rising awareness regarding the positive impact of essential oils on the well-being and health of consumers coupled with the growing demand for natural products is likely to boost aromatherapy market growth over the forecast period.

 

Increased focus on mental health coupled with the rising adoption of essential oils for the management of mental health problems is expected to drive the market. Furthermore, the growing acceptance of aromatherapy in medical facilities, including clinics and hospitals, is anticipated to augment the demand for aromatherapy diffusers and essential oils.

 

Aromatherapy Market Segmentation

Grand View Research has segmented the global aromatherapy market on the basis of product, mode of delivery, application, distribution channel, end-use, and region:

 

Based on the Product Insights, the market is segmented into Consumables, Equipment.

• The consumables segment led the market for aromatherapy and accounted for 78.2% of the global revenue share in 2020, owing to the rising adoption of essential oils as therapeutic agents for various disease conditions. Consumables include essential oils and carrier oils.
• Essential oils are volatile organic oils, which are extracted from plants with the help of distillation. This procedure involves the use of water or steam for the extraction of oils from different parts of a plant, including leaves, petals, stems, roots, or bark. 
• The demand for equipment is estimated to witness a CAGR of 8.8% over the forecast period. The introduction of different types of diffusers has led to an increase in the preference for this equipment as they help gain therapeutic benefits from essential oils.

 

Based on the Mode of Delivery Insights, the market is segmented into Topical Application, Aerial Diffusion, Direct Inhalation.

• The topical application segment led the market for aromatherapy and accounted for a revenue share of 42.3% in 2020. Topical application helps achieve higher therapeutic properties. Some essential oils are used for various skin- and hair-related problems, including acne, and to improve skin tone. 
• Direct inhalation is expected to witness attractive growth over the forecast period due to its effectiveness in treating various respiratory disorders. Cold and cough, sinusitis and bronchial congestion, influenza, and sore throat are some of the medical conditions that require direct inhalation of essential oils.
• The aerial diffusion segment is anticipated to witness growth at an estimated CAGR of 11.7% over the forecast period. The preference for aerial diffusion is increasing with the growing demand for diffusers for aromatherapy.
• The adoption of aerial diffusion mode of delivery for aromatherapy through heat diffusers, nebulizer diffusers, ultrasonic diffusers, and evaporative oil diffusers is expected to increase amidst the COVID-19 outbreak.

 

Based on the Application Insights, the market is segmented into Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Scar Management, Others.

• The relaxation segment led the market for aromatherapy and accounted for 23.2% of the revenue share in 2020, attributed to the rising number of people suffering from anxiety. Aromatherapy oils are effective in relaxing people, which balances the overactive mental state of the consumers.
• Rising incidences of skin conditions are likely to drive the demand for aromatherapy products. People with skin rashes often seek aromatherapy, which helps in nourishing the skin and reducing inflammation.
• The demand for aromatherapy in scar management is likely to witness a CAGR of 9.3% over the forecast period. Burn injuries leave noticeable hypertrophic burn scars, which remain even after the pain has subsided. Moreover, stitches after surgeries also lead to scars.
• Other applications of aromatherapy include improving digestion and treating cardiovascular disorders, respiratory problems, and gastrointestinal infections. Moreover, they also help maintain proper liver and gallbladder functions, prevent motion sickness, weight management, and treat nervous disorders.

 

Based on the Distribution Channel Insights, the market is segmented into DTC, B2B.

• The Direct-to-Consumer (DTC) segment led the market for aromatherapy and accounted for 66.7% of the global revenue share in 2020. Direct-to-customer involves multilevel marketing of aromatherapy products and includes the retail as well as the e-commerce segments. 
• Enhanced understanding and better know-how of products are anticipated to drive aromatherapy demand through the retail segment. The availability of essential oils at retail stores such as Target and Walmart enables consumers to choose between various products according to their tastes.
• Rapid growth in the e-commerce sector has positively impacted market growth by facilitating consumers to buy products at their convenience. Manufacturers and other online retailers typically offer products at a discounted rate on their websites to boost sales. The ease of buying and availability of a wide range of products significantly affects the segment growth.
• The Business-to-Business (B2B) distribution channel segment is likely to witness a CAGR of 10.9% over the forecast period. The B2B segment includes the transactions between manufacturers selling aromatherapy products and different entities such as commercial organizations.

 

Based on the End-use Insights, the market is segmented into Home Use, Spa & Wellness Centers, Hospitals & Clinics, Yoga & Meditation Centers.

• The home-use segment led the aromatherapy market and accounted for the largest revenue share of 40.0% in 2020. Aromatherapy is preferred over other forms of therapeutic treatments owing to its non-invasive characteristic. Thus, most patients prescribed essential oils for diseases tend to use aromatherapy products in the vicinity of their homes.
• Hospitals and clinics are also the key end-users of aromatherapy owing to its ability to induce improved blood circulation; reduce nausea, anxiety, and stress; ease digestion; and aid in speedy recovery.
• Aromatherapy is used in spa and wellness centers for relaxation and stress relief as well as to promote stimulation of circulatory, lymphatic, and musculoskeletal systems, thereby enhancing immunity. 

 

Aromatherapy Regional Outlook

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa (MEA)

 

Key Companies Profile & Market Share Insights

The market consists largely of local players; of which a few operate globally. New product launches, mergers and acquisitions, partnerships, and collaborations are key strategies adopted by leading companies for sustained growth.

 

Some prominent players in the global aromatherapy market include:

• Young Living Essential Oils
• Edens Garden
• Mountain Rose Herbs
• Plant Therapy Essential Oils
• Rocky Mountain Oils, LLC
• FLORIHANA
• Falcon
• Biolandes
• Stadler Form Aktiengesellschaft
• Hubmar International
• SpaRoom

 

Order a free sample PDF of the Aromatherapy Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

Skin Lightening Products Market Report | Rising Inclination Of Consumers Toward A Specific Solution To Different Skin Problems

 

 

 

Skin Lightening Products Industry Overview

 

The global skin lightening products market is expected to reach USD 16.14 billion by 2030, registering a CAGR of 5.5% over the forecast period, according to a new report by Grand View Research, Inc. The growing preference for fair skin to enhance beauty and confidence among consumers is expected to drive global market growth. Furthermore, the rising adoption of skincare regimes to achieve an even skin tone, blemish-free skin, and reduced acne spots is expected to propel the market growth during the forecast period.

 

The increasing penetration of skin lighteners in the market has increased their application scope among male consumers. The shifting preference toward the skincare regime among male consumers has also influenced the gender to adopt such products to maintain healthy skin. Therefore, manufacturers are increasingly shifting their attention toward the application of such lighteners by men, which is expected to boost the market growth substantially. For instance, Oriflame Cosmetics AG addresses men’s fairness products with its brand North for Men Fairness Face Cream, which is sold across all the regions.

 

Skin Lightening Products Market Segmentation

Grand View Research has segmented the skin lightening products market based on product, nature, and region.

 

Based on the Product Insights, the market is segmented into Creams, Cleanser, Mask, Others.

• Creams segment held the largest market share in 2021. Easy and effective penetration of cream in the skin attributes to its increased usage among consumers. 
• The product range includes Resurfacing Micro Polish, Illuminating Serum, and Gel Cream. The ingredient formulation claims to boast a surface skin renewal process of 10 times which helps to achieve a smoother, brighter, and even tone.
• The cleanser segment is projected to register the fastest growth during the forecast period with a CAGR of 6.1% from 2022 to 2030.
• Owing to its multi-functional benefits such as lightening discoloration, lessening pigmentation, and eliminating blemishes, all of which would further help in gaining traction amongst consumers.
• The product contains active natural ingredients such as mulberry and liquorice extracts which helps in deep cleansing, moisturizing, reducing tanning and improving skin complexion and texture.

 

Based on the Nature Insights, the market is segmented into Synthetic, Natural, Organic.

• Synthetic segment led the market and accounted for the largest market share in 2021. Chemical ingredients to de-pigment the skin are widely used in dermatology and cosmetics, which is also driving their usage in conventional products. Some of the chemicals used in these products include hydroquinone, retinoids, glycolic acid, and azelaic acid.
• These chemical ingredients help speed up the process of lightening owing to their strong effect on the skin. Although, the prolonged usage of such chemicals could pose a risk to the health of the skin.
• Natural segment is expected to expand at the fastest CAGR of 6.2% in the forecast period due to the increasing demand for chemical-free products. The shifting preference of consumers from synthetic to natural products owing to their considerable benefits with no side effects.

 

Skin Lightening Products Regional Outlook

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa (MEA)

 

Key Companies Profile & Market Share Insights

The skin lightening products market is competitive with the presence of many global and regional players. These players are engaging in major acquisition, product launches, and promotional activities to increase their customer base and brand loyalty.

 

Some prominent players in the global skin lightening products market include

• L’Oréal S.A.
• Beiersdorf AG
• Shiseido Co., Ltd.
• Procter & Gamble
• Unilever
• Himalaya Global Holdings Ltd.
• Kanebo Cosmetics Inc.
• Lotus Herbals Pvt. Ltd.
• VLCC Health Care Limited
• Avon Products, Inc.

 

Order a free sample PDF of the Skin Lightening Products Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

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Decorated Apparel Market To Predict Global Expansion, Based On Rise In Popularity Of Branded Clothes Among The Customers

Decorated Apparel Industry Overview

The global decorated apparel market size is expected to reach USD 68.17 billion by 2030, registering a CAGR of 12.8% during the forecast period 2022-2030, according to a new report by Grand View Research, Inc. Increasing popularity of screen printing and digital printing works on apparel is driving the growth of the market. With the growing trend of customized t-shirts and tops, the demand for apparel printing has been increasing over the years, thereby leading to market growth. Moreover, product and technological innovations, especially in the women's wear segment, will drive market growth. The emerging trend of patchwork and retro logo designs is also expected to boost the product demand, during the forecast period.

 

Decorated Apparel Market Segmentation

Grand View Research has segmented the global decorated apparel market based on the product, end users, and region:

 

Based on the Product Insights, the market is segmented into embroidery, screen printing, dye sublimation, digital printing and others

• Embroidery segment led the market and accounted for a 41.04% share of the global revenue in 2021. Growing prominence of embroidery being done over a multitude of silhouettes, without gender distinction is creating significant growth opportunities for embroidery-based decorated apparel.
• Usage of threads varying in width, color, and finishes and adding trims from small beads to big patches proposes diversified functionality which is also attracting consumers. Embroidery decorated apparel is gaining traction in the market as it offers high quality, value addition, and a finish to the clothing.
• Screen printing segment is anticipated to expand at the fastest CAGR of 14.4% from 2022 to 2030. The screen-printing technique is a trending printing method owing to the resultant crisp and durable prints that withstand long washes.
• The change from manual to automatic screen-printing presses has accelerated the rise of screen-printing technology. Screen printing is one of the most common printing processes worldwide. Companies like Oregon Screen Impressions and Deluxe Screen Printing are some of the famous companies for screen printing.

 

Based on the End Users Channel Insights, the market is segmented into men, women and children

• The women segment made the largest contribution to the global market by above 65.46% in 2021. Availability and demand for the different products, such as t-shirts, tops, kurtas, and gowns drive the growth of this segment. Moreover, product innovations in the women wear category, due to the changing consumer demands, are driving demand for the products such as graphic t-shirts, which have gained popularity as semi-formal as well as casual attire.
• Rising instances of social gatherings among the younger population and the influence of social media have provided the masses with access to information on different types of clothing for various occasions, depending on the season, functionality, and fashion trends. This scenario is likely to drive the demand for decorated apparel for women such as printed t-shirts for everyday use, embroidered shorts and dresses for vacations, and dye sublimation for formal wear.
• The men segment is projected to register a CAGR of 14.0% from 2022 to 2030. Rising product availability with a range of unique designs, color combinations, prints, and other decorations in graphic tees, coats, and designer blazers for men drive the scope of the decorated apparel market. Rising applications of printing and embroidery on apparel logos for sportswearsuch as a youth baseball team, school spirit wear, or walk/run fundraisers drive the demand for decorated apparel among men.
• Moreover, visibility of embroidery decoration on men’s jackets, shirts, t-shirts, and trousers encourages apparel manufacturers to add these features to the apparel they offer. Furthermore, the increased preference among men for shirts monogrammed with the brand logo or with their own initials, in order to add distinction, has resulted in higher penetration of decorated apparel for men.

 

Decorated Apparel Regional Outlook

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa (MEA)

 

Key Companies Profile & Market Share Insights

The market includes both international and domestic participants. Key market players are focused on strategies such as innovation and new product launches in retail about decorated apparel products to enhance their portfolio offering in the market.

Some prominent players in the global decorated apparel market include:

• Gildan
• Fruit of Loom, Inc.
• Downtown Custom Print wear
• Hanes brands Inc.
• Master Print wear
• Delta Apparel
• Target Decorated Apparel
• Advance Print wear Limited
• Lynka
• New England Print wear

 

Market Industry Development

• April 2021: Delta Apparel announced a technology partnership with Autoscale.ai to integrate its product design, marketplace listings, and advertising management functions for better online retail processes.
• February 2021: Hanes entered into a licensing agreement with Belle International to introduce Champion footwear and accessories in China. As per the agreement, Belle International will distribute the new collection designed for consumers in China.

 

Order a free sample PDF of the Decorated Apparel Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Brain Health Supplements Market Impact Positively Due To Increasingly Spending On Memory Supplement Products

  

Brain Health Supplements Industry Overview

 

The brain health supplements market size was valued at USD 7.68 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.3% from 2022 to 2030.

 

Consumers have dramatically shifted toward proactively tackling health and wellbeing and have dedicated themselves to improving their brain health and overall longevity to improve attention and focus, which has led to higher acceptance of these supplements. Proactive young consumers are seeking out cognitive health products now, including brain supplements and natural products.

 

The COVID-19 pandemic has had a positive impact on the market and fueled the demand for these products among consumers mainly because of the deteriorating mental and emotional state of people. Thus, consumers are increasingly spending on memory supplement products due to the uncertainty associated with the continued COVID-19 cases across the globe. During the pandemic, the supply chain has witnessed a disruption in raw material procurement as well as in the supply of finished products. Many countries have imposed a ban on the import and export of raw materials, which has hampered the production of supplements to some level.

 

Gather more insights about the market drivers, restrains and growth of the Global Brain Health Supplements Market

 

The adoption of the product among consumers in the U.S., especially millennials and the aging population, has gradually increased in recent years and is likely to continue over the forecast period as well. Supplements targeting brain health have quickly emerged in the U.S. owing to growing health-consciousness among the population. People are looking to improve the performance of the brain, enhance their focus, and relieve stress.

In the U.S., there has been a growing prevalence of Major Depressive Disorder (MDD) among adults, which is driving the demand for these supplements. As per a report published by the National Institute of Mental Health in 2019, 9.6% of females and 6.0% of males suffered from MDD. According to data published by the U.S. National Library of Medicine in April 2020, nearly 75% of the U.S. adult population consumes dietary supplements that contain vitamins, minerals, and herbal ingredients to improve brain health, energy, and performance. These trends are likely to boost the market growth in the country.

Manufacturers have been focusing on the production of various supplements that are targeted specifically at athletes who emphasize on performance enhancement and maintaining mental composure. This is expected to boost the demand for brain health supplements over the next few years. For instance, in January 2019, EXOS, a human performance company, named Onnit Labs, Inc. as its official performance nutrition partner. This partnership was aimed to bring both companies together to focus on helping the athletes better by providing appropriate nutrition products.

 

The market for brain health supplements is characterized by an increasing number of product launches in response to the growing demand for high-quality supplements to support and maintain brain health, enhance memory, and improve brain function. For instance, in March 2022, Cosmos Holdings, an international pharmaceutical firm, announced the launch of its luxury nutritional supplement product line - ‘Brainlit’ for brain health. The company’s R&D team developed an advanced formula that is designed to support and enhance brain function as certain brain-related conditions such as Alzheimer’s, dementia, Parkinson’s, depression, and anxiety have been on the rise in recent years.

 

Browse through Grand View Research's Consumer F&B Industry Research Reports.

• Dietary Supplements Market - The global dietary supplements market size was valued at USD 151.9 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.9% from 2022 to 2030. Increasing consumer awareness toward personal health and wellbeing is expected to be a key driving factor for dietary supplements over the forecast period.
• Fish Oil Market - Global fish oil market size was USD 2.25 billion in 2014 and is expected to witness substantial growth over the forecast period owing to increasing aquaculture activities. Rising consumer awareness regarding health benefits of omega 3 is expected to propel fish oil demand over the forecast period.

 

Brain Health Supplements Market Segmentation

Grand View Research has segmented the brain health supplements market based on product, application, and region:

Brain Health Supplements Product Outlook (Revenue, USD Million, 2017 - 2030)

• Natural Molecules
• Herbal Extract
• Vitamins And Minerals

Brain Health Supplements Application Outlook (Revenue, USD Million, 2017 - 2030)

• Memory Enhancement
• Attention And Focus
• Depression And Mood
• Sleep And Recovery
• Anti-aging And Longevity
• Stress & Anxiety

Brain Health Supplements Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa

 

Market Share Insights

• June 2021: Motiva Supplements launched - ‘Neuro Booster’, which offers higher absorption of six key functional foods, and is the first-ever clinically proven product to help improve Alzheimer’s patients and improve brain health.
• June 2020: Elysium Health, Inc. in collaboration with the University of Oxford launched Longevity supplement for brain health. The product - ‘Matter; contains a formulation of specific B vitamins that is clinically proven to slow brain atrophy associated with age-related memory loss.

 

Key Companies profiled:

Some prominent players in the global brain health supplements market include

• Teva Pharmaceutical Industries Ltd.
• HVMN Inc.
• Purelife Bioscience Co., Ltd.
• Peak Nootropics
• AlternaScript
• Natural Factors Nutritional Products Ltd.
• Reckitt Benckiser Group plc.
• Onnit Labs, Inc.
• NOW Foods
• Intelligent Labs

 

Order a free sample PDF of the Brain Health Supplements Market Intelligence Study, published by Grand View Research.

Books Market Expected To Reach $164.22 Billion By 2030, Based On Increasing Consumer Spending On Books

  

Books Industry Overview

 

The global books market size was valued at USD 138.35 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 1.9% from 2022 to 2030.

 

Increasing consumer spending on books supported by rising incomes and interest, as well as continued innovations in the format that have enhanced the overall reading experience, are among the key factors boosting the market. The market has been dominated by academic publishers, with non-academic publishing or trade publishing accounting for a rather minuscule share in comparison. Academic publishing houses have a symbiotic relationship with the educational system. A majority of these publishing houses directly cater to schools, colleges, universities, and research institutes that cover technical, medical, and professional education.

 

Gather more insights about the market drivers, restrains and growth of the Global Books Market

 

Books have witnessed enormous changes throughout their history. From papyrus scrolls to the introduction of e-books with the advent of digital media and new technologies, the market has adapted itself into various forms such as e-books and audiobooks. Thus, since reading moved to screens, it has widened the scope of opportunities for publishers as well as readers in the market. Publishers should take into account the digital medium of communication and invest in creating and promoting content across text, audio, and video modes. HarperCollins has taken initiatives since 2013 to form partnerships with companies like Scribd, an online digital library. Publishers can also create an online visual experience for their readers, like J.K. Rowling’s Pottermore.

 

One of the key challenges in the market is the rising prices of print and e-book titles, owing to which consumers are now seeking alternative options rather than purchasing brand new copies. According to a Voice of the Reader survey, rising book prices are driving buyers to delay purchases. Thus, high book prices result in consumers finding lower-priced alternatives such as buying used books or downloading free and discounted e-books from discount newsletters. Along with this, the costs of textbooks have also been increasing.

 

The COVID-19 outbreak increased the demand for books quite significantly across the globe, especially in the household sector. The pandemic resulted in a work-from-home situation for hundreds of thousands of people worldwide, which developed a wider scope for leisure activities and self-development among consumers. Books, being one of them, were desired by tens of thousands of consumers during this period of uncertainty and chaos, to focus on self-development as well as to spend time at home productively. This, in turn, has boosted the growth of the book market.

 

Browse through Grand View Research's Homecare & Decor Industry Research Reports.

• Audiobooks Market - The global audiobooks market size was valued at USD 2.67 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 24.4% from 2020 to 2027. Audiobooks refer to the recordings that are being narrated by the authors or any other voiceover artists.
• Print Newspapers & Magazines Market - The global print newspapers & magazines market size was valued at USD 123.93 billion in 2021 and is expected to decline at a compound annual growth rate (CAGR) of -2.3% from 2022 to 2028. Newspapers and magazines have been gradually losing customers for years.

 

Books Market Segmentation

Grand View Research has segmented the global books market based on type, format, distribution channel, and region:

Books Type Outlook (Revenue, USD Million, 2017 - 2030)

• Science
• Historical
• Mystery
• Fantasy
• Literary
• Contemporary/Realistic
• Romance
• Educational
• Comic
• Others

Books Format Outlook (Revenue, USD Million, 2017 - 2030)

• Facial Hard Copy
• E-Books
• Audiobooks

Books Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

• Online
• Local Book Shops
• Retail Shops
• Specialty Stores

Books Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa

 

Market Share Insights

• November 2020: Pearson announced the creation of a new direct-to-consumer division as it looks to further strengthen its focus on building a direct relationship with learners around the world.
• November 2020: Scholastic Inc. announced a new multi-book publishing program with civil rights hero and national treasure, Ruby Bridges.

 

Key Companies profiled:

Some prominent players in the global books market include

• Penguin Random House
• Hachette Book Group
• HarperCollins Publishers
• Simon & Schuster, Inc.
• Pearson
• Macmillan Publishers
• Scholastic Inc.
• Marvel Comics
• Morris Publishing
• IDW Publishing

 

Order a free sample PDF of the Books Market Intelligence Study, published by Grand View Research.

Kombucha Market To Create Business Opportunities Due To Consumer Demand Shifted Towards Immunity-Boosting Beverages

  

Kombucha Industry Overview

 

The global kombucha market size was valued at USD 4.23 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 12.2% from 2022 to 2030.

 

Consumers have dramatically shifted toward proactively tackling health & wellbeing and have dedicated themselves to improving their health and overall longevity, which has led to higher acceptance of the product. Kombucha is marketed as a product that eliminates toxins, boosts energy & immune system, and helps lose weight, which is driving its consumption across the globe. The COVID-19 pandemic has had a positive impact on the fermented beverage market and witnessed a slight increase as consumer demand shifted towards immunity-boosting beverages amid the rising cases of coronavirus infection.

 

For instance, WonderBrew Kombucha surpassed its sales figures in 2019 since the preceding years by increasing its online presence. Furthermore, as per Equinox Kombucha, the company faced numerous challenges to keep up with continually changing government guidelines and workplace safety measures during the lockdown.

 

Gather more insights about the market drivers, restrains and growth of the Global Kombucha Market

 

However, the company ramped up its direct-to-home orders and grew its e-commerce as 2020 progressed. The adoption of the product among consumers in the U.S., especially millennials, has gradually increased in recent years and is likely to continue over the forecast period as well. According to the International Food Information Council (IFICx) Food and Health Survey 2021, nearly 72% of Americans are attempting to avoid and limit sugar intake, and 23% prefer low/no-calorie sweeteners.

 

In response, several product makers are embracing this ongoing trend and providing zero- or low-sugar options or replacing traditional sugar with artificial sweeteners, such as stevia leaves or erythritol, in the product. For instance, in July 2021, Remedy Drinks announced to launch of a zero-sugar shelf-stable product in the U.S. The product will be offered in cans and will be available in four different flavors, such as peach, ginger lemon, mixed berry, and raspberry lemonade. The product has been commercialized in several countries. In September 2020, Equinox Kombucha conducted consumer research of 2000 people in the U.K. on their feeling about healthy foods and beverages, which revealed that 39% of people were eating healthier foods, 27% eating more natural foods, and 23% read food labels more often.

 

Nearly 33% of people knew what kombucha was, with 12% thinking it was a food product. Nearly 48% believe that probiotics are always better for improving gut health, and 14% believe that to cleanse the gut, detox is a must. Several consumers are still unaware of the potential positive benefits of drinking authentic kombucha that can have on their overall well-being and immune system. However, in the coming years, there is a lucrative opportunity for kombucha brands, to educate consumers in the space of gut health and fermented foods & beverages. Products like kombucha will be increasingly important to customers looking for healthy food and drink alternatives. Market players are improving their understanding of the specific health outcomes that are provided by regular consumption of kombucha as well as engaging with customers in the process of new product development and design.

 

Browse through Grand View Research's Consumer F&B Industry Research Reports.

• E-commerce Market - The global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. Increasing penetration of the internet is bolstering the smartphone-using population across the world.
• Probiotics Market - The global probiotics market size was valued at USD 58.17 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2030. The market is driven by the growing consumer inclination towards preventive healthcare in conjunction with the development of efficient probiotic strains.

 

Kombucha Market Segmentation

Grand View Research has segmented the global kombucha market on the basis of product, distribution channel, and region:

Kombucha Product Outlook (Revenue, USD Million, 2017 - 2030)

• Conventional
• Hard

Kombucha Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

• On-trade
• Off-trade

Kombucha Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa

 

Market Share Insights

• July 2021: Remedy Drinks, an Australian brand, collaborated with e-commerce and digital marketing company RooLife Group Ltd. to market and sell its kombucha drinks in China to support and drive sales and distribution activities.
• July 2021: Nova Easy Kombucha, known for its hard and non-alcoholic varieties, launched a new product line of high-performance non-alcoholic products that features a pre-workout ‘POWER’ comprising naturally-derived caffeine to boost performance, and ‘RECOVERY’ blend, formulated with probiotics to promote a healthy gut.

 

Key Companies profiled:

Some prominent players in the global kombucha market include

• GT’s Living Food
• Remedy Drinks
• Læsk
• Lo Bros.
• BB Kombucha

 

Order a free sample PDF of the Kombucha Market Intelligence Study, published by Grand View Research.