Regions/Countries in Laundry Detergent Industry | Market Research Report

According to a report added by Radiant Insights Inc., the global laundry detergents market is poised to expand at a phenomenal CAGR between 2017 and 2022. Growing population and rising disposable income of people around the world is anticipated to stoke the growth of the market. Increasing spending power is resulting in the greater purchase of clothes, which in turn is stirring up the demand for laundry detergents.

Growing popularity of e-commerce is expected to provide a fillip to the market. Through online distribution channels, manufacturers are able to reach out to a wider customer base. Rising penetration of local manufacturers is also anticipated to work in favor of the market. Aggressive marketing and advertisement strategies by manufacturers are likely to positively influence the growth of the market.

Rapid growth of the tourism industry is supplementing the demand for cleaning products in the hospitality sector, thereby contributing to the growth of the market. Increase in the number of working-class people has translated into the greater demand for laundry services, which in turn can augment the market.

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On the other hand, laundry detergents can have adverse effects on the environment. Degradability of these detergents, coupled with stringent regulations imposed by the European Union to ban phosphates in domestic products, can inhibit market growth. Apart from this, volatile prices of petrochemicals, which are used as primary raw materials in detergent manufacturing, can limit the market from realizing its full potential.

Nevertheless, extensive research and development activities to produce eco-friendly laundry detergents can create new growth opportunities for the market. For instance, last year, Tide® launched an eco-friendly detergent, Tide Purclean™ in U.S. The product comes with a 65 percent bio-based formula.

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Manufacturers are always trying to come up with new formulas, packages, and marketing strategies that will help them stand out, if not make them superior. Rising focus on product differentiation will open new avenues for players in the market.

The global laundry detergents market has been segmented based on application, product, and region. On the basis of product, the market has been bifurcated into neutral liquid detergent and weak alkaline liquid detergent. In terms of application, the market has been divided into bedding, knitted fabrics, and textiles.

From a geographical standpoint, the laundry detergents market has been classified into North America, Southeast Asia, Europe, India, China, and Japan. North America is expected to account for a large share in the market, owing to high consumerism in the textile industry. Surging consumer demand for products that offer performance and convenience is prompting manufacturers to launch user- and machine-friendly products, which in turn is benefitting the market in the region.

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China and India are likely to progress at a remarkable pace in coming years. Growth in the countries can be attributed to improving economic conditions, rising disposable income, and high population growth rates. Large manufacturing capacities along with growing industrial investments can also drive these markets. Southeast Asia will also hold immense potential, thanks to changing consumer lifestyles and increasing spending power of the populace.

Some of the key players in the laundry detergents market are Procter & Gamble, ReckittBenckiser, Unilever, Henkel, and Church &Dwight.
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Key Factors of Diapers Market Growth- Rising Women Workforce, Increasing Population, and Growing Awareness

Breakthroughs and advancements in healthcare facilities, coupled with rising focus on health and wellbeing worldwide are increasing overall life expectancies. Thus, with age, demand for diapers is likely to rise, thereby resulting in a positive outlook over the coming years. Though diapers aid in maintaining personal hygiene of adults and babies, a certain section of the society is of the opinion that they are unnatural in many ways. This may hinder the growth of the global market in future. However, emergence of advanced and more eco-friendly diapers is said to help overcome growth barriers. This is expected to bolster the development prospects for the worldwide market.

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Manufacturers have also started focusing on introducing baby diapers that are softer, have enhanced breathability, and cause fewer rashes. This is also expected to spur the market growth in future. In addition, various factors such as delayed toilet training of kids in various developed regions and increased online purchases of baby diapers are expected to help boost the global market. One of the popular market trends of private labeling is also expected to augment the global market growth over the coming years. For instance, Bemax Inc. recently announced a multi-layer private labeling contract with NADC (North American Diaper Company), a leading manufacturer of eco-friendly, value-priced disposable baby diapers. As per the agreement, Bemax Inc. will be selling, purchasing, exporting, and distributing Mother’s Touch disposable diapers in a privately labeled format in Bemax packaging without NADC trademark.

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The global diapers market is categorized as per product type, application, and region. Based on product type, the market is segmented into disposable diapers and cloth diapers. The disposable diapers segment led the global market in the past and is likely to continue its dominance over the next five years. Based on application, the market is categorized into adults and babies. Based on region, the market is divided into Europe, North America, Southeast Asia, India, China, and Japan. The Europe region dominated the global market in the past. Demand for baby diapers in the Europe region is mainly driven by rising activities of private labeling and growing focus of raw material suppliers on introducing more biodegradable materials. However, the region is estimated to have moderate growth due to declining birth rate.

Developing countries such as China and India are anticipated to lead the Southeast Asia region over the coming years. This growth can be credited to factors such as increasing disposable income, high birth rates, and rising awareness about baby health. In North America, the share of the cloth diaper segment is likely to witness a downfall due to introduction of advanced diaper products with better absorbency than cloth diapers.

Some the prominent diapers manufacturers operating in the global market are First Quality Enterprises, Inc.; Hengan International Group Co. Ltd.; Procter & Gamble Co. (P&G); Chiaus (Fujian) Industrial Development Co., Ltd.; Kimberly-Clark Corp.; and Fuburg Industrial (Thailand) Co., Ltd.