Bubble Tea Market Growth: Opportunities Driven by Health Consciousness and Customization

 The global bubble tea market size is expected to reach USD 5.42 billion by 2030, registering a CAGR of 8.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The industry is anticipated to be significantly impacted by the shift in customer choice from carbonated drinks to hot, zero-fat beverages like bubble tea. Moreover, the increasing adoption of hot beverages as a nootropic or mind relaxation drinks among the working-class population and college students across the globe is expected to offer new avenues for the market over the forecast period. In the past few years, the preference for hot drinks instead of carbonated beverages has increased owing to various health side effects due to high consumption.

 

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Moreover, these products offer a large number of health benefits, which makes them the best beverage attractive for health-conscious consumers. The Asia Pacific region dominated the industry in 2022 owing to the high product consumption in countries including Taiwan, China, and Thailand. In addition, according to the ASEAN Post, which was published in December 2019, each person drank six cups of bubble hot beverages on average each month, in Thailand. This shows the product’s popularity in the country.The key players are increasing their customer reach by launching restaurant chains across the globe. For instance, in September 2019, The Alley, a renowned Taiwanese restaurant chain, inaugurated its first restaurant in New York City. Thus, an increasing number of restaurantchains specializing in bubble hot beverages is anticipated to boost market growth over the forecast period.

 

Bubble Tea Market Report Highlights

 

• The black tea segment held the largest revenue share in 2022 and is expected to maintain its dominance over the forecast period owing to its natural flavor

• Green product is anticipated to be the fastest-growing segment from 2023 to 2030 owing to their various health benefits and popularityas a healthy drink

• The fruit flavor was the largest product segment in 2022 and is expected to maintain dominance over the forecast period. There is a wide variety of fruit flavors, such as strawberry, mango, passion fruit, pineapple, cantaloupe, watermelon, avocado, coconut, grape, lychee, peach, honeydew, kiwi, and banana, available in the market

• Asia Pacific was the largest region in 2022. A strong consumer base in countries including China, Thailand, and Taiwan is expected to retain the region’s dominance throughout the forecast period

 

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• The global chicory market size was valued at USD 332.2 million in 2024 and is expected to grow at a CAGR of 7.9% from 2025 to 2030.

• The global specialty coffee market size was estimated at USD 101.6 billion in 2024 and is expected to grow at a CAGR of 10.4% from 2025 to 2030.

 

Segments Covered in the Report

 

Grand View Research has segmented the global bubble tea market on the basis of type, flavor, and region:

 

Bubble Tea Type Outlook (Revenue, USD Million, 2017 - 2030)

• Black Tea

• Green Tea

• Oolong Tea

• White Tea

 

Bubble Tea Flavor Outlook (Revenue, USD Million, 2017 - 2030)

• Fruit

• Taro

• Strawberry

• Classic

• Coffee

• Others

 

Bubble Tea Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • Taiwan

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

 

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Maximizing Sales in the False Eyelashes Market: Effective Marketing Strategies

The global false eyelashes market size is estimated to reach USD 2.75 billion by 2030, registering a CAGR of 6.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing consumption of the beauty products by diverse age groups, internationally, plus the augmented use of the false eyelashes are the factors which drive the market growth.

 

Women are willing to spend a lot of money on cosmetics driving the growth of the false eyelashes market. Moreover, occurrences of injuries to natural eyelashes and swelling owing to surgical eyelash-related measures are the factors among people that largely restrain the market growth. Apart from that, increasing festival celebrations and fashion trends amongst the global population will support the demand for false eyelash products. Growing consumer inclination for colored eyelashes offers major players new business growth opportunities.

 

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COVID-19 had a negative impact on the growth of the market. Most leading brands experienced a decline in sales due to the pandemic. False eyelashes are largely used in eye makeup meant for parties, functions, and other events which were banned by the government during COVID-19, which resulted in a large decline in the sales of the product. Growing adoption of online channel sales has made the market grow at a steady pace from the last two quarters of 2020. Furthermore, with the stable development of online sales channels, the trading of cosmetic products such as eyelashes is projected to surge substantially.

 

The convenience stores segment dominated the market with a revenue share of around 43.0% in 2024. Convenience stores mainly offer assistance from experts, who not only mention products appropriate to their tastes but also simplify the application and care of the product. Modern convenience stores have become a one-stop shop for an extensive selection of product categories. This makes it appropriate for the customers and increases impulse buying.

 

False Eyelashes Market Report Highlights

 

• Asia Pacific is expected grow at a significant CAGR during the forecast period. Increasing adoption of the emerging makeup trends is likely to grow the market demand in the region during the forecast period. Moreover, several countries such as South Korea and Japan are among the major manufacturers of cosmetics and personal care products owing to the rising popularity of their unique makeup and skincare routine

• Individual product segment is expected to grow at a fastest CAGR of 6.69% over the forecast period. The majority of consumers choose to wear them for an extended time period as they are pretty time intensive. It is obtainable in single as well as flared forms which are likely to boost this segment during the forecast period

• Synthetic false eyelashes segment generated maximum revenue in 2024. This is attributed to their firmness as they hold curls very well and are offered in a range of length, curl, thickness, and style

• Online segment is projected to grow at a CAGR of 8.4% during the forecast period. Discounts and offers on the products, different promotion strategies, as well as easy payment options, are the factors likely to propel the online segment during the forecast period.

 

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• The global resistance bands market size was valued at USD 1.66 billion in 2024 and is expected to expand at a CAGR of 9.9% from 2025 to 2030.

• The global hydration belt market size was valued at USD 47.1 million in 2024 and is expected to grow at a CAGR of 6.0% from 2025 to 2030.

 

Segments Covered in the Report

 

Grand View Research has segmented the global false eyelashes market based on the product, constituent, distribution channel, and region:

 

False Eyelashes Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Strips

• Cluster/Accent

• Individual

• Others

 

False Eyelashes Constituent Outlook (Revenue, USD Billion, 2018 - 2030)

• Natural

• Synthetic

 

False Eyelashes Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Online

• Convenience Stores

• Hypermarkets & Supermarkets

 

False Eyelashes Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • Japan

  • China

  • India

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

  • Saudi Arabia

 

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Aromatherapy Market: The Impact of Essential Oils on Wellness and Health

 The global aromatherapy market is on the rise, projected to grow at a significant rate from 2024 to 2030. This growth is primarily driven by the increasing awareness of the therapeutic benefits of essential oils and a growing preference for natural products. Aromatherapy, as an alternative medicinal approach, offers relief for a wide range of health issues, including pain, cardiovascular problems, respiratory ailments, skin conditions, colds, digestive disorders, immune system imbalances, sleep disorders, anxiety, and wound healing. Women, particularly those concerned about acne scars and related issues, are increasingly turning to therapeutic-grade essential oils.

Consumables within the aromatherapy market encompass both essential oils and carrier oils. Essential oils, further categorized into single oils and blended oils, are extracted from plants through distillation processes involving water or steam. These oils, derived from various plant parts like leaves, petals, stems, roots, or bark, possess natural healing properties that contribute to stress reduction, pain alleviation, and overall well-being. Consequently, essential oils are often regarded as alternative medicines.

 

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Regional Insights:

 

North America Aromatherapy Market Trends

North America dominated the market and accounted for a 41.1% share in 2023. The increasing awareness of the therapeutic benefits of essential oils, coupled with a growing emphasis on holistic well-being, has propelled the demand for aromatherapy products. High awareness about the benefits of alternative therapies also aids in the growth of the regional market. North American Free Trade Area (NAFTA) accounts for a significant portion of the essential oils trading. This can also be attributed to growing awareness about aromatherapy in the region.

U.S
The aromatherapy market in the U.S. is expected to witness a CAGR of 7.2% from 2024 to 2030. The U.S. has a diverse and strong manufacturing base across various industries, including aerospace, automotive, healthcare, and consumer goods.

Canada
Canada aromatherapy market held over 16.6% market share in the North America market. Given the high prevalence of insomnia among Canadian adults, the need for aromatherapy to address sleeplessness and enhance sleep quality is anticipated to rise throughout the projected period, thereby driving the aromatherapy market.

 

Asia Pacific Aromatherapy Market Trends
Asia Pacific has been witnessing a surge in lifestyle-related health issues such as anxiety, depression, insomnia, chronic stress, and mental & behavioral disorders. The World Health Organization, in its June 2023 report, reported that approximately 260 million people living in the Southeast Asia region have mental health conditions. Inadequate investment in mental health services and the health workforce has resulted in treatment gaps, further contributing to the rising number of individuals with mental disorders.

China
China aromatherapy market is estimated to grow at a significant CAGR over the forecast period. The government of China has launched initiatives like the Healthy China 2030 program to enhance public health.

India
The aromatherapy market in India is estimated to grow at a significant CAGR of 11.7% over the forecast period. As the government of India has been investing heavily to promote the construction of new hospitals, the demand for aromatherapy will increase.

 

Europe Aromatherapy Market Trends
The aromatherapy market in Europe is anticipated to witness significant growth from 2024 to 2030. Healthy living and wellness have been on the rise across Europe. With fast-paced and hectic life schedules, many individuals have realized the need for stress relief and investing to take care of their physical and mental well-being. This has led to an increased awareness and adoption of various health practices, such as meditation, yoga, and aromatherapy

Germany
Germany aromatherapy market is expected to grow significantly at a CAGR of around 25.1%. In recent years, aromatherapy has gained popularity in the German healthcare industry as a natural and non-invasive way to reduce anxiety, stress, and pain.

UK
The aromatherapy market in the UK held over significant share in the European market owing to the rising end-use industries. The UK possesses a strong and diverse manufacturing sector, with significant contributions from industries such as aerospace, automotive, healthcare, and consumer goods.

 

Central & South America Aromatherapy Market Trends
The aromatherapy market in Central & South America is estimated to grow rapidly over the coming years. Aromatherapy can be practiced through various methods, including diffusers, inhalers, carrier oils, and candles.

Brazil
Brazil aromatherapy market held a significant share in the Central & South America market. Brazil's wellness industry has been growing rapidly in recent years, driven by several factors. Firstly, the country's rapidly expanding middle class has become increasingly health-conscious and willing to invest in wellness products and services.

 

Middle East & Africa Aromatherapy Market Trends
The aromatherapy market in the Middle East & Africa is experiencing rapid development. In the Middle East & Africa, the prevalence of mental disorders in young individuals is high. According to a report by UNICEF on the health and well-being of young people in the Middle East and North Africa (MENA) in 2023, almost a quarter of the total disease burden in the region is due to mental disorders.

UAE
The UAE aromatherapy market held a significant share in the Middle East & Africa. The adoption of online channels and the penetration of e-commerce act as drivers for the growth of the aromatherapy market in the UAE.

 

Browse through Grand View Research's Category Personal Care & Cosmetics Industry Research Reports.

 
• The global sodium benzoate market size was estimated at USD 1.22 billion in 2021 and is anticipated to witness a compounded annual growth rate (CAGR) of 6.1% from 2022 to 2030.

• The global optical brighteners market size to be valued at USD 1.11 billion by 2024 and is expected to grow at a compound annual growth rate (CAGR) of 6.5% during the forecast period.

 

Key Companies & Market Share Insights

 

Some of the key players operating in the market include dōTERRA, Young Living Essential Oils, and SpaRoom.

• dōTERRA is engaged in providing wellness, health, and fitness products. Furthermore, it functions by manufacturing and selling a diversified array of products through more than 2 million wellness advocates/distributors spread across the globe. The company’s offices are located in Australia, China, Japan, Mexico, Singapore, South Korea, and Taiwan. The major product segments include essential oils, personal care, kits & collections, supplements, and diffusers. In addition, the company offers a wide range of accessories, such as roller bottles, sprayer bottles, bottle pumps, and orifice removers.

• Young Living Essential Oils, LC. has offices across various countries including Australia, New Zealand, Japan, Singapore, Ecuador, Canada, Hong Kong, Indonesia, Malaysia, Mexico, the Philippines, Taiwan, the U.S., and UK. The company’s product portfolio comprises a wide array of products such as essential oils, diffusers, massage oils, hair care, oral care, skin care, pet care, household cleaners, antioxidants, essential oil supplements, target solutions, cleansing products, primary nutrition, multivitamins, meal replacement, and probiotics. The company offers its products under several trademarks including Savvy Minerals, Thieves, Slique, NingXia, KidScent, Seedlings, Animal Scents, Shutran, Einkorn, ART, Young Living Gear, and Mirah. In addition, it offers products to customers across the globe by improving & expanding their farms and engaging in global partnerships.

Key Aromatherapy Companies

 

The following are the leading companies in the aromatherapy market. These companies collectively hold the largest market share and dictate industry trends.

• Procter & Gamble
• Reckitt Benckiser Group PLC
• Ryohin Keikaku Co., Ltd.
• dōTERRA
• Young Living Essential Oils, LC.
• Mountain Rose Herbs
• Edens Garden
• Aurora
• Rocky Mountain Oils, LLC
• Plant Therapy
• FLORIHANA
• Biolandes
• Falcon
• Stadler Form
• Pilgrim
• sparoom
• EO Products
• NOW Foods

 

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Cleaning And Hygiene Products Market: Future Outlook And Emerging Trends

 The global cleaning and hygiene products market was valued at USD 153.58 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2030. Several factors are driving this growth, including the increasing number of single-person households, rising disposable income, and heightened health and hygiene consciousness among consumers, which has led to a surge in demand for household cleaning products.

 

Additionally, the market has witnessed continuous product innovation as companies expand their product offerings, reshaping the industry landscape. The COVID-19 pandemic significantly increased awareness of hygienic practices and household cleanliness globally. This heightened awareness sparked a surge in demand for cleaning products, leading to widespread shortages. Manufacturers responded by increasing production capacity, which boosted global sales within this market segment.

 

The market is experiencing a notable shift towards eco-friendly and sustainable household products. Consumers are increasingly seeking cleaning products with 'natural' ingredients, aiming to avoid harmful chemicals and reduce carbon emissions in both production and usage. Furthermore, the growing market for premium household products in developed nations like the UK, the US, Canada, and Japan has significantly contributed to recent market expansion.

 

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Regional Insights:

 

Asia Pacific Cleaning And Hygiene Products Market Trends

 

In 2023, the Asia Pacific region was the dominant force in the market, accounting for over 32% of the total revenue share. This region's large population fuels a substantial demand for household cleaning products. China, Japan, and India are the leading producers within the region. Growing concerns about the environmental impact of harmful chemicals have prompted consumers in these countries to seek out natural cleaning solutions. As a result, local manufacturers are capitalizing on this trend by introducing eco-friendly products to cater to the expanding market. 

 

Middle East & Africa Cleaning And Hygiene Products Market Trends

 

The Middle East and Africa region is poised for significant growth in the cleaning and hygiene products market, with an anticipated Compound Annual Growth Rate (CAGR) of 7.0% from 2024 to 2030. This rapid expansion is primarily driven by urbanization, which has sparked a surge in demand for household and commercial cleaning products. As more people migrate to urban areas, they adopt modern lifestyles and prioritize higher hygiene standards, fueling the need for a wide range of cleaning solutions.

 

Furthermore, the increasing awareness of personal and environmental hygiene, fueled by health concerns and public awareness campaigns, is driving demand for products like hand sanitizers, disinfectants, and personal care items. This trend is particularly evident in urban areas, where the population is more exposed to health risks and is more receptive to preventive measures.

 

Browse through Grand View Research's Category Homecare & Decor Industry Research Reports.

 

• The global outdoor kitchen market size was estimated at USD 24.45 billion in 2024 and is expected to grow at a CAGR of 8.9% from 2025 to 2030.

• The global online laundry service market size was valued at USD 35.40 billion in 2024 and is expected to grow at a CAGR of 37.3% from 2025 to 2030.

 

Key Companies & Market Share Insights

 

Some key players operating in this market include Colgate-Palmolive Company, The Procter & Gamble Company , Henkel AG & Co. KGaA, and Unilever PLC.

 

• Unilever is a global company that makes a wide range of products for consumers. These products include food, drinks, cleaning supplies, and items for personal care. The company organizes its brands into five main groups: beauty and wellness, personal care, home care, nutrition, and ice cream. Unilever does business in over 190 countries and offers more than 400 different brands. The company is committed to protecting the environment and works hard to reduce the negative effects of its operations on the planet. 

 

• Colgate-Palmolive Company, a renowned global consumer products corporation, was established in 1806 and maintains its headquarters in New York City, United States. The company's primary focus lies in the manufacturing, marketing, distribution, and retail of a diverse range of products encompassing health care, household, personal care, and veterinary care segments. 

 

Key Cleaning And Hygiene Products Companies:

• Colgate-Palmolive Company
• The Procter & Gamble Company
• Henkel AG & Co. KGaA
• Unilever plc
• Reckitt Benckiser Group plc
• Church & Dwight Co., Inc.
• Kao Corporation
• S.C. Johnson & Son Inc.
• McBride plc
• Vikara Services Pvt. Ltd. (THE BETTER HOME)

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Perfume Market Sustainability: The Rise of Eco-Friendly Fragrances

 The global perfume market was valued at a substantial USD 50.85 billion in 2022, and this figure is poised to grow at a steady compound annual growth rate (CAGR) of 5.9% from 2023 to 2030. This growth trajectory is primarily driven by the escalating trend of personal grooming, coupled with a surging demand for luxurious and exotic fragrances. Furthermore, the increasing disposable income and improving living standards have led to a rise in consumer spending on premium and luxury fragrances, significantly contributing to the market's expansion. In recent times, perfumes have transcended their traditional role and have become a cornerstone of the cosmetics and personal care industry. They are now perceived as essential products that enhance personal care routines and boost self-confidence.

 

Despite this positive outlook, the market faces certain challenges. The use of synthetic chemicals in perfumes, which can have adverse effects, may deter consumers and hinder market growth. However, the growing preference for natural ingredient-based perfumes presents a significant opportunity for industry players. Moreover, the emerging trend of customized fragrances, as exemplified by companies like WAFT Perfume, Inc., is anticipated to further fuel market growth. The COVID-19 pandemic, while disrupting various industries, also impacted the global perfume market. Sales declined during the outbreak as consumers shifted their priorities and reduced spending on non-essential items.

 

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End-user Segmentation Insights

 

Women's Dominance in the Perfume Market

Women comprise the largest segment of perfume consumers, accounting for over 62.85% of the market share in 2022. This is evident in several key trends:

• Frequent Purchases: Women in the U.S. are significantly more likely to purchase perfume, doing so as often as once a month, compared to men who buy it only 1-2 times a year on average.
• Daily Usage: Around 41% of American women incorporate perfume into their daily routine, highlighting its importance in their personal care regimen.
• Premiumization: In the U.K., women are willing to pay a premium for fragrances, with female perfumes costing an average of 6p more per ml than male fragrances from the same brands. Despite higher price points, women view perfume as an essential part of their personal care and are expected to continue driving sales growth.

 

Men's Growing Interest in Fragrance

While women dominate the market, the men's segment is poised for the fastest growth during the forecast period. Several factors contribute to this trend:

• Rising Demand: A growing number of men worldwide are incorporating fragrance products into their grooming routines.
• Diverse Offerings: The increasing demand for trendy, diversely flavored, and premium men's fragrances is expected to fuel segment growth.
• Celebrity Endorsements: High-profile celebrity endorsements encourage men to invest in personal care products like perfume, creating significant growth opportunities for the segment.  

 

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Hotel Furniture, Fixtures, and Equipment Market: Customer Preferences and Expectations

 The global hotel furniture, fixtures, and equipment (FF&E) market is on a significant growth trajectory. Estimated at USD 55.18 billion in 2023, it's projected to expand at a CAGR of 7.3% from 2024 to 2030.

 

This growth is primarily driven by the global expansion of the hospitality sector. The development of new hotels worldwide, particularly in emerging markets, has led to a surge in demand for premium FF&E. The rise in international travel and tourism, coupled with economic recovery, has prompted hotel chains to invest heavily in FF&E to create environments that align with the evolving preferences of modern travelers. 

 

Gather more insights about the market drivers, restrains and growth of the Hotel Furniture, Fixtures, and Equipment Market

 

Existing hotels are also contributing to market growth through renovation and refurbishment initiatives. To stay competitive and enhance guest experiences, many hotels are adopting cyclical renovation strategies. This trend, especially prevalent in mature markets, is fueled by the need to keep up with design trends and technological advancements. Additionally, the increasing focus on sustainability and energy efficiency is driving demand for environmentally friendly FF&E.

 

The U.S. hotel construction pipeline reached a record high in the fourth quarter of 2023, with a significant portion attributed to conversions and renovations. This surge in construction activity is expected to further stimulate the FF&E market as hotels seek to modernize their interiors and meet the evolving needs of guests.

 

Hotel Type Segmentation Insights

 

The chain hotel segment dominated the FF&E market in 2023, accounting for a substantial 61.9% share. This dominance is primarily attributed to their larger scale operations, standardized procurement processes, and well-established supplier networks. Global chains, in particular, often leverage economies of scale and brand mandates to ensure consistent design and quality across their properties, leading to frequent renovations and new openings. Moreover, their investment in high-end, custom-designed FF&E to enhance the guest experience further solidifies their market position.

 

Independent hotels, on the other hand, are projected to witness significant growth, with a CAGR of 8.0% from 2024 to 2030. These hotels, especially in the boutique and luxury segments, are increasingly focused on creating unique and memorable guest experiences. To achieve this, they are investing in distinctive, high-quality FF&E that aligns with their brand identity and appeals to their target demographics. This trend is driven by the need for differentiation in a competitive market.

 

Furthermore, the rise of experiential travel has prompted independent hotels to prioritize customization and personalization in their design choices. Guests today seek immersive environments that reflect local culture and offer a sense of authenticity. Independent hotels, with their flexibility and creative freedom, are well-positioned to meet this demand by incorporating bespoke FF&E that enhances the overall guest experience.

 

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Cosmetics Market Trends: Shifting Consumer Preferences And Innovations

 The global cosmetics market is flourishing, projected to reach a value of USD 295.95 billion in 2023 and is expected to grow at a substantial rate of 6.1% annually until 2030. A key driver of this growth is the increasing emphasis on personal appearance, particularly among millennials who view skincare, color cosmetics, and hair care as integral parts of their daily routines. The rising demand for natural, non-toxic, and organic cosmetic products further fuels market expansion.

 

Personal care products (PCPs) encompass a diverse range of items designed for personal hygiene, grooming, and appearance enhancement. This category includes hair and skincare products, sunscreens, facial cleansers, insect repellents, fragrances, soaps, detergents, shampoos, conditioners, and toothpaste.

 

Soap, a fundamental skincare product, plays a crucial role in maintaining skin cleanliness and overall health. Consumer Reports highlights that individuals often exhibit distinct preferences when selecting bath products. Environmental consciousness and sustainability concerns significantly influence consumer choices regarding skincare and haircare products. 

 

Distribution Channel Segmentation Insights

 

The sales of cosmetics through offline channels were a significant contributor to the industry's revenue in 2023, accounting for 72.2% of the total. Consumers often prefer offline channels for cosmetic purchases as it allows them to physically examine products, assess their texture, scent, and suitability for their skin or personal preferences.

 

The online sales of cosmetics are poised for substantial growth in the coming years. To cater to the increasing online demand, Sephora, as reported in an August 2023 article by Ellie Conley, has introduced dedicated sections on its website for new product launches. This strategic move aims to provide customers with easy access to the latest beauty, skin, hair, and makeup products. Sephora's website currently categorizes its offerings into seven sections: Makeup, Just Dropped, Skin Care, Bath and Body, Fragrance, Hair, and Tools and Brushes.

 

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