Cosmetic Market: Bringing Growth Opportunities for Organic and Sustainable Skincare Products

 Rising awareness for external appearance and consistent efforts of individuals to adopt regular care routines for the body, hair, and skin are uplifting the demand for a variety of cosmetics in the market. Skincare and haircare necessitate suitable products, considered major factors contributing to market growth. Consumers favor cosmetic products that enhance skin texture, pigmentation, and underlying issues. Moreover, the rise in dermatologists' consultation all over the globe positively influences market growth.

The increasing trend of clear glass skin, colorful frizz-free hairs, and body polishing are shifting people’s attention toward various skin-improving ingredients. In addition, several cosmetic brands are putting efforts into developing innovative and customized cosmetic products, boosting the growth opportunities in the cosmetic market. Moreover, there is a high preference for natural and chemical-free products for enhancing beauty as per SPINS. Such trends further led to the field of nutricosmetics, which is growing nowadays and expected to propel market stakes in the coming years.

With evolving consumer preferences, technological advances, and strategic agreements, the global cosmetics market is experiencing notable growth avenues. According to Grand View Research, the market is set to expand from USD 295.95 billion in 2023 to USD 445.98 billion by 2030, with a 6.1% growth rate.

Major Drivers: Uplifting Growth of the Cosmetic Market

• Rise in Inclination Toward Bodycare Regimes: Consumers are shifting their focus on following proper skincare, haircare, and bodycare routines, leading to a surge in demand for products such as creams, lotions, serums, and masks. This trend is supported by the desire to use natural ingredients and maintain healthy skin, improving market growth.

• High Demand for Premium Products: There is increased favor for premium products due to their superior quality and effectiveness in the market. Moreover, the trust factor and integrity of premium products attract consumer’s attention toward them. This shift further contributes to market expansion.

• Increased Focus on Organic and Sustainable Ingredients: Manufacturers are more inclined towards the development of natural and sustainable cosmetic products to support environmental awareness and market reach. Such efforts are further enhancing growth opportunities in the market.

How Does the Blend of Technology Supporting the Cosmetic Market?

As technology spans each sector in the world, the cosmetic product market is no exception.

Artificial Intelligence (AI) for Personalized Skincare Products

Various cosmetic brands are integrating AI to present customized skincare solutions as per individual needs to fulfill customer satisfaction and needs.
Augmented Reality (AR) for Real-time Product Experience:
This advancement helps to enhance online shopping and the popularity of products. Companies such as L’Oréal use AR to allow customers to try on products, such as hair colors, virtually to ease their purchasing experience

Latest Product Additions in the Cosmetic Market:

• In December 2024, L'Oréal Groupe collaborated with Swiss retail group Migros for the acquisition of Dr.G, the Korean skincare brand. This agreement was made to fulfill the increasing demand for K-Beauty and scientifically developed, efficient, pocket-friendly skincare products.

• In September 2024, KAO launched the Kanebo Fusioning Solution for the skin refinement of consumers. This gel was developed using the advanced technology and novel concept of “Kanebo Fusion-Ing Solution” to reinforce brand appeal and recognition across the whole region.

Regional Insights

In the global scenario, North America and Europe are significant players due to higher consumers’ preference for cosmetics. As per Natural Products Insider, U.S. residents are now more inclined toward nutricosmetics, which in turn increases its demand in the region. Furthermore, the presence of established manufacturers such as Procter & Gamble and Unilever, concurrently with a growing number of retailers, accelerates market growth.

Regulatory Support

Regulatory authorities play a crucial role in shaping the cosmetic market. This includes the U.S. Food and Drug Administration (FDA) which releases new guidelines to ensure consumer safety. It also engaged itself in a number of international cosmetic activities. Additionally, it works with regulatory authorities in other countries through the International Cooperation on Cosmetics Regulation (ICCR), for cosmetics from various regions such as the United States, the European Union, and Asia. According to its latest update, it came up with The Modernization of Cosmetics Regulation Act of 2022 (MoCRA), which reinforces the safety of cosmetic products for routine use.

What Future Holds for Cosmetics Market?

With the evolving landscape, the cosmetic market is set to build a strong base in the global market, due to the development of premium, organic, and customized cosmetic products as well as technological advances and regulatory initiatives.

Gain cosmetic market key insights with a free forecast sample covering 2024-2030 

Hand Sanitizer Market Trends and Innovations Post-Pandemic

 The global hand sanitizer market size is expected to reach USD 10.84 billion by 2030, registering a CAGR of 6.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising prevalence of regular hand washing and sanitization among consumers owing to recent pandemic has been driving the product demand. Major sanitizer manufacturers have been ramping up their production capacity as well as improving their supply strategies to cater to the unprecedented spike in product demand worldwide. According to a report by Adobe Analytics, the demand for hand sanitizer in the U.S. spiked to 1,400% between December 2019 and January 2020. The U.S. government further promoted the usage of hand care products to avoid health issues.

 

Gather more insights about the market drivers, restrains and growth of the Global Hand Sanitizer Market

 

Many companies are also taking initiatives to help fight infection due to the large population that is at a higher risk of disease contamination, such as elderly people and population and individuals with other chronic ailments. For instance, in January 2021, Reckitt Benckiser donated 35,000 bottles of Dettol hand sanitizer to Russian HIV community centers in Moscow, Voronezh, Kaluga, Kursk, Orel, and Vladimir. Hence, initiatives like these supported market growth. Gel-based hand sanitizer segment held the largest share in 2022 and is expected to maintain dominance over the forecast period. These hand sanitizers come in a variety of fragrances that appeal to customers of all ages.

 

Furthermore, hand sanitizer gels frequently contain moisturizing ingredients that help keep hands soft and limit the product's harsh effects on the skin. These products are also easier to spread and drip less than spray or liquid counterparts, which contributes significantly to segmental market trends. The hypermarket & supermarket segment contributed a majority of the revenue share in 2022 to become a larger division. The increasing penetration of independent retail giants, such as Walmart and Costco, is boosting product visibility and attracting a larger consumer base. Consumers prefer to physically verify these products before buying, which is driving sales through this channel. The market is highly fragmented with the presence of a large number of regional and local players.

 

Hand Sanitizer Market Report Highlights

 

• The foam-based product segment is projected to register the fastest CAGR over the forecast period. Foam-based sanitizers are more cost-effective for large organizations as it dispenses less amount of product per pump

• The online channel segment is anticipated to register the fastest growth rate during the forecast years owing to promising growth exhibited by e-commerce platforms, including Amazon, Alibaba, Walmart, and other such service providers

• Asia Pacific is expected to register the fastest growth rate during the forecast period with brands rolling out sanitizers due to rising hygiene practices in countries including China and India.

Browse through Grand View Research's Beauty & Personal Care Industry Research Reports.

• The dermaplaning tools market size was estimated at USD 612.2 million in 2023 and is expected to grow at a CAGR of 7.4% from 2024 to 2030.

• The global eyelash serum market size was estimated USD 897.9 million in 2023 and is expected to grow at a CAGR of 6.1% from 2024 to 2030.

 

Segments Covered in the Report

 

Grand View Research has segmented the global hand sanitizer market based on product, distribution channel, and region:

 

Hand Sanitizer Product Outlook (Revenue, USD Million; 2018 - 2030)

• Gel

• Foam

• Liquid

• Spray

• Wipes

• Others

 

Hand Sanitizer Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

• Hypermarket & Supermarket

• Pharmacy & Drugstore

• Convenience Store

• Online

• Others

 

Hand Sanitizer Regional Outlook (Revenue, USD Million; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • Italy

  • France

  • Spain

• Asia Pacific

  • India

  • China

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • UAE

  • South Africa

  • Saudi Arabia

 

Order a free sample PDF of the Hand Sanitizer Market Intelligence Study, published by Grand View Research.

 

Books Market: Chronicles of the Hidden Realm and Reflections of a Dreamer

 The global books market size is expected to reach USD 192.12 billion by 2030, expanding at a CAGR of 4.2% during the forecast period, according to a new report by Grand View Research, Inc. Increasing consumer expenditure on books, fueled by rising incomes and interest, as well as ongoing format improvements that have improved the entire reading experience, are among the primary reasons driving the book business forward. Independent publishers have been on a rise in the recent past. According to Linchpin SEO, there were approximately 69,709 independent publishers in the book industry as of 2020. In response to the apparent monopoly in traditional publishing, excluded individuals have turned to independent publishers not associated with large publishing houses.

 

While traditional publishing companies seek to corner the market, independent publishers provide an opportunity for diversity and inclusion among authors and niches. These publishers are smaller and, in some cases, completely digital and that is the key behind their numbers increasing year on year. Along with this, most large publishers are privately owned. So, it is difficult to assess the number of books being sold globally and the revenue that is generated from it.

 

Gather more insights about the market drivers, restrains and growth of the Global Books Market

 

The growing trend of the reverse supply chain, also known as re-commerce, offers new opportunities for selling used books. Re-commerce exemplifies the growing trend toward transforming consumption through reuse. Thus, re-commerce retailers such as Momox, reBuy, and Quoka.de are the biggest drivers of the industry. While printed books are irreversibly on a path of decline, it remains an extremely large market for print. Business model changes have shifted control over the value chain to authors and retailers, making demand unpredictable. Digital production inkjet print technology opens the window for book manufacturers to respond to compressed patterns of demand through labor and inventory cost savings.

 

Offset and digital production printing will coexist for the foreseeable future, but few book manufacturers will be able to justify reinvestment in offset printing technology; most will not have a choice but to invest in digital production printing systems if they are to survive and grow. A changing retail distribution landscape will further force the adoption of more automated and flexible book printing and manufacturing. As booksellers adapt to online business models in a fraught global economic moment, 2021 could determine whether independent bookstores survive. Owners say that it is not just their solvency at stake but also the role of books across global communities.

 

In terms of the supply chain, the production process in the entire industry has slowed due to the coronavirus outbreak. For instance, Amazon has been experiencing changes in its ability to ship products worldwide from the U.S. This has affected Kindle Direct Publishing’s ability to fulfill orders for proof and author copies.

 

Books Market Report Highlights

 

• North America is expected to contribute a majority of the share to become the largest division in the global revenue in 2024. The existence of a high number of independent publishers and publishing companies in the region is expected to spur regional market growth. A wide network of wholesalers and distributors around the region also makes it easier for readers to find books in various forms

• For many readers, literary fiction provides a much-needed escape from everyday life. This effect is even more pronounced in the fantasy genre, where—untethered from scientific and societal laws are limited only by their imagination—fantasy authors explore themes by creating their worlds

• During the forecast period, the local book shops segment is expected to account for the largest market share. Independent bookstores play an important role in the communities they serve, serving a safe haven for children after school to a fun way for a group of friends to spend a Saturday afternoon. According to an article released by indigo9digital, the number of independent bookshops in the United States declined by 40% between the mid-1990s and 2009.

Browse through Grand View Research's Homecare & Décor Industry Research Reports.

• The global baby stroller market size was valued at USD 2.63 billion in 2024 and is expected to grow at a CAGR of 5.9% from 2025 to 2030.

• The global chandeliers market size was valued at USD 8.20 billion in 2024 and is projected to grow at a CAGR of 2.8% from 2025 to 2030.

 

Segments Covered in the Report

 

Grand View Research has segmented the global books market on the basis of type, category, format, distribution channel, and region:

 

Books Type Outlook (Revenue, USD Billion; 2018 - 2030)

• Science

• Historical

• Mystery

• Fantasy

• Literary

• Contemporary /Realistic

• Romance

• Educational

• Comic

• Others

 

Books Category Outlook (Revenue, USD Billion; 2018 - 2030)

• Fiction

• Non-fiction

 

Books Format Outlook (Revenue, USD Billion; 2018 - 2030)

• Hard Copy

• E-book

• Audiobook

 

Books Distribution Channel Outlook (Revenue, USD Billion; 2018 - 2030)

• Online

• Local Book Shops

• Mass Merchandisers

• Specialty Bookstores

 

Books Regional Outlook (Revenue, USD Billion; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa

  • South Africa

 

Order a free sample PDF of the Books Market Intelligence Study, published by Grand View Research.

 

Bubble Tea Market Growth: Opportunities Driven by Health Consciousness and Customization

 The global bubble tea market size is expected to reach USD 5.42 billion by 2030, registering a CAGR of 8.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The industry is anticipated to be significantly impacted by the shift in customer choice from carbonated drinks to hot, zero-fat beverages like bubble tea. Moreover, the increasing adoption of hot beverages as a nootropic or mind relaxation drinks among the working-class population and college students across the globe is expected to offer new avenues for the market over the forecast period. In the past few years, the preference for hot drinks instead of carbonated beverages has increased owing to various health side effects due to high consumption.

 

Gather more insights about the market drivers, restrains and growth of the Global Bubble Tea Market

 

Moreover, these products offer a large number of health benefits, which makes them the best beverage attractive for health-conscious consumers. The Asia Pacific region dominated the industry in 2022 owing to the high product consumption in countries including Taiwan, China, and Thailand. In addition, according to the ASEAN Post, which was published in December 2019, each person drank six cups of bubble hot beverages on average each month, in Thailand. This shows the product’s popularity in the country.The key players are increasing their customer reach by launching restaurant chains across the globe. For instance, in September 2019, The Alley, a renowned Taiwanese restaurant chain, inaugurated its first restaurant in New York City. Thus, an increasing number of restaurantchains specializing in bubble hot beverages is anticipated to boost market growth over the forecast period.

 

Bubble Tea Market Report Highlights

 

• The black tea segment held the largest revenue share in 2022 and is expected to maintain its dominance over the forecast period owing to its natural flavor

• Green product is anticipated to be the fastest-growing segment from 2023 to 2030 owing to their various health benefits and popularityas a healthy drink

• The fruit flavor was the largest product segment in 2022 and is expected to maintain dominance over the forecast period. There is a wide variety of fruit flavors, such as strawberry, mango, passion fruit, pineapple, cantaloupe, watermelon, avocado, coconut, grape, lychee, peach, honeydew, kiwi, and banana, available in the market

• Asia Pacific was the largest region in 2022. A strong consumer base in countries including China, Thailand, and Taiwan is expected to retain the region’s dominance throughout the forecast period

 

Browse through Grand View Research's Consumer F&B Industry Research Reports.

• The global chicory market size was valued at USD 332.2 million in 2024 and is expected to grow at a CAGR of 7.9% from 2025 to 2030.

• The global specialty coffee market size was estimated at USD 101.6 billion in 2024 and is expected to grow at a CAGR of 10.4% from 2025 to 2030.

 

Segments Covered in the Report

 

Grand View Research has segmented the global bubble tea market on the basis of type, flavor, and region:

 

Bubble Tea Type Outlook (Revenue, USD Million, 2017 - 2030)

• Black Tea

• Green Tea

• Oolong Tea

• White Tea

 

Bubble Tea Flavor Outlook (Revenue, USD Million, 2017 - 2030)

• Fruit

• Taro

• Strawberry

• Classic

• Coffee

• Others

 

Bubble Tea Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • Taiwan

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

 

Order a free sample PDF of the Bubble Tea Market Intelligence Study, published by Grand View Research.

Maximizing Sales in the False Eyelashes Market: Effective Marketing Strategies

The global false eyelashes market size is estimated to reach USD 2.75 billion by 2030, registering a CAGR of 6.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing consumption of the beauty products by diverse age groups, internationally, plus the augmented use of the false eyelashes are the factors which drive the market growth.

 

Women are willing to spend a lot of money on cosmetics driving the growth of the false eyelashes market. Moreover, occurrences of injuries to natural eyelashes and swelling owing to surgical eyelash-related measures are the factors among people that largely restrain the market growth. Apart from that, increasing festival celebrations and fashion trends amongst the global population will support the demand for false eyelash products. Growing consumer inclination for colored eyelashes offers major players new business growth opportunities.

 

Gather more insights about the market drivers, restrains and growth of the Global False Eyelashes Market

COVID-19 had a negative impact on the growth of the market. Most leading brands experienced a decline in sales due to the pandemic. False eyelashes are largely used in eye makeup meant for parties, functions, and other events which were banned by the government during COVID-19, which resulted in a large decline in the sales of the product. Growing adoption of online channel sales has made the market grow at a steady pace from the last two quarters of 2020. Furthermore, with the stable development of online sales channels, the trading of cosmetic products such as eyelashes is projected to surge substantially.

 

The convenience stores segment dominated the market with a revenue share of around 43.0% in 2024. Convenience stores mainly offer assistance from experts, who not only mention products appropriate to their tastes but also simplify the application and care of the product. Modern convenience stores have become a one-stop shop for an extensive selection of product categories. This makes it appropriate for the customers and increases impulse buying.

 

False Eyelashes Market Report Highlights

 

• Asia Pacific is expected grow at a significant CAGR during the forecast period. Increasing adoption of the emerging makeup trends is likely to grow the market demand in the region during the forecast period. Moreover, several countries such as South Korea and Japan are among the major manufacturers of cosmetics and personal care products owing to the rising popularity of their unique makeup and skincare routine

• Individual product segment is expected to grow at a fastest CAGR of 6.69% over the forecast period. The majority of consumers choose to wear them for an extended time period as they are pretty time intensive. It is obtainable in single as well as flared forms which are likely to boost this segment during the forecast period

• Synthetic false eyelashes segment generated maximum revenue in 2024. This is attributed to their firmness as they hold curls very well and are offered in a range of length, curl, thickness, and style

• Online segment is projected to grow at a CAGR of 8.4% during the forecast period. Discounts and offers on the products, different promotion strategies, as well as easy payment options, are the factors likely to propel the online segment during the forecast period.

 

Browse through Grand View Research's Clothing, Footwear & Accessories Industry Research Reports.

• The global resistance bands market size was valued at USD 1.66 billion in 2024 and is expected to expand at a CAGR of 9.9% from 2025 to 2030.

• The global hydration belt market size was valued at USD 47.1 million in 2024 and is expected to grow at a CAGR of 6.0% from 2025 to 2030.

 

Segments Covered in the Report

 

Grand View Research has segmented the global false eyelashes market based on the product, constituent, distribution channel, and region:

 

False Eyelashes Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Strips

• Cluster/Accent

• Individual

• Others

 

False Eyelashes Constituent Outlook (Revenue, USD Billion, 2018 - 2030)

• Natural

• Synthetic

 

False Eyelashes Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Online

• Convenience Stores

• Hypermarkets & Supermarkets

 

False Eyelashes Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • Japan

  • China

  • India

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

  • Saudi Arabia

 

Order a free sample PDF of the False Eyelashes Market Intelligence Study, published by Grand View Research.

 

Aromatherapy Market: The Impact of Essential Oils on Wellness and Health

 The global aromatherapy market is on the rise, projected to grow at a significant rate from 2024 to 2030. This growth is primarily driven by the increasing awareness of the therapeutic benefits of essential oils and a growing preference for natural products. Aromatherapy, as an alternative medicinal approach, offers relief for a wide range of health issues, including pain, cardiovascular problems, respiratory ailments, skin conditions, colds, digestive disorders, immune system imbalances, sleep disorders, anxiety, and wound healing. Women, particularly those concerned about acne scars and related issues, are increasingly turning to therapeutic-grade essential oils.

Consumables within the aromatherapy market encompass both essential oils and carrier oils. Essential oils, further categorized into single oils and blended oils, are extracted from plants through distillation processes involving water or steam. These oils, derived from various plant parts like leaves, petals, stems, roots, or bark, possess natural healing properties that contribute to stress reduction, pain alleviation, and overall well-being. Consequently, essential oils are often regarded as alternative medicines.

 

Gather more insights about the market drivers, restrains and growth of the Aromatherapy Market

 

Regional Insights:

 

North America Aromatherapy Market Trends

North America dominated the market and accounted for a 41.1% share in 2023. The increasing awareness of the therapeutic benefits of essential oils, coupled with a growing emphasis on holistic well-being, has propelled the demand for aromatherapy products. High awareness about the benefits of alternative therapies also aids in the growth of the regional market. North American Free Trade Area (NAFTA) accounts for a significant portion of the essential oils trading. This can also be attributed to growing awareness about aromatherapy in the region.

U.S
The aromatherapy market in the U.S. is expected to witness a CAGR of 7.2% from 2024 to 2030. The U.S. has a diverse and strong manufacturing base across various industries, including aerospace, automotive, healthcare, and consumer goods.

Canada
Canada aromatherapy market held over 16.6% market share in the North America market. Given the high prevalence of insomnia among Canadian adults, the need for aromatherapy to address sleeplessness and enhance sleep quality is anticipated to rise throughout the projected period, thereby driving the aromatherapy market.

 

Asia Pacific Aromatherapy Market Trends
Asia Pacific has been witnessing a surge in lifestyle-related health issues such as anxiety, depression, insomnia, chronic stress, and mental & behavioral disorders. The World Health Organization, in its June 2023 report, reported that approximately 260 million people living in the Southeast Asia region have mental health conditions. Inadequate investment in mental health services and the health workforce has resulted in treatment gaps, further contributing to the rising number of individuals with mental disorders.

China
China aromatherapy market is estimated to grow at a significant CAGR over the forecast period. The government of China has launched initiatives like the Healthy China 2030 program to enhance public health.

India
The aromatherapy market in India is estimated to grow at a significant CAGR of 11.7% over the forecast period. As the government of India has been investing heavily to promote the construction of new hospitals, the demand for aromatherapy will increase.

 

Europe Aromatherapy Market Trends
The aromatherapy market in Europe is anticipated to witness significant growth from 2024 to 2030. Healthy living and wellness have been on the rise across Europe. With fast-paced and hectic life schedules, many individuals have realized the need for stress relief and investing to take care of their physical and mental well-being. This has led to an increased awareness and adoption of various health practices, such as meditation, yoga, and aromatherapy

Germany
Germany aromatherapy market is expected to grow significantly at a CAGR of around 25.1%. In recent years, aromatherapy has gained popularity in the German healthcare industry as a natural and non-invasive way to reduce anxiety, stress, and pain.

UK
The aromatherapy market in the UK held over significant share in the European market owing to the rising end-use industries. The UK possesses a strong and diverse manufacturing sector, with significant contributions from industries such as aerospace, automotive, healthcare, and consumer goods.

 

Central & South America Aromatherapy Market Trends
The aromatherapy market in Central & South America is estimated to grow rapidly over the coming years. Aromatherapy can be practiced through various methods, including diffusers, inhalers, carrier oils, and candles.

Brazil
Brazil aromatherapy market held a significant share in the Central & South America market. Brazil's wellness industry has been growing rapidly in recent years, driven by several factors. Firstly, the country's rapidly expanding middle class has become increasingly health-conscious and willing to invest in wellness products and services.

 

Middle East & Africa Aromatherapy Market Trends
The aromatherapy market in the Middle East & Africa is experiencing rapid development. In the Middle East & Africa, the prevalence of mental disorders in young individuals is high. According to a report by UNICEF on the health and well-being of young people in the Middle East and North Africa (MENA) in 2023, almost a quarter of the total disease burden in the region is due to mental disorders.

UAE
The UAE aromatherapy market held a significant share in the Middle East & Africa. The adoption of online channels and the penetration of e-commerce act as drivers for the growth of the aromatherapy market in the UAE.

 

Browse through Grand View Research's Category Personal Care & Cosmetics Industry Research Reports.

 
• The global sodium benzoate market size was estimated at USD 1.22 billion in 2021 and is anticipated to witness a compounded annual growth rate (CAGR) of 6.1% from 2022 to 2030.

• The global optical brighteners market size to be valued at USD 1.11 billion by 2024 and is expected to grow at a compound annual growth rate (CAGR) of 6.5% during the forecast period.

 

Key Companies & Market Share Insights

 

Some of the key players operating in the market include dōTERRA, Young Living Essential Oils, and SpaRoom.

• dōTERRA is engaged in providing wellness, health, and fitness products. Furthermore, it functions by manufacturing and selling a diversified array of products through more than 2 million wellness advocates/distributors spread across the globe. The company’s offices are located in Australia, China, Japan, Mexico, Singapore, South Korea, and Taiwan. The major product segments include essential oils, personal care, kits & collections, supplements, and diffusers. In addition, the company offers a wide range of accessories, such as roller bottles, sprayer bottles, bottle pumps, and orifice removers.

• Young Living Essential Oils, LC. has offices across various countries including Australia, New Zealand, Japan, Singapore, Ecuador, Canada, Hong Kong, Indonesia, Malaysia, Mexico, the Philippines, Taiwan, the U.S., and UK. The company’s product portfolio comprises a wide array of products such as essential oils, diffusers, massage oils, hair care, oral care, skin care, pet care, household cleaners, antioxidants, essential oil supplements, target solutions, cleansing products, primary nutrition, multivitamins, meal replacement, and probiotics. The company offers its products under several trademarks including Savvy Minerals, Thieves, Slique, NingXia, KidScent, Seedlings, Animal Scents, Shutran, Einkorn, ART, Young Living Gear, and Mirah. In addition, it offers products to customers across the globe by improving & expanding their farms and engaging in global partnerships.

Key Aromatherapy Companies

 

The following are the leading companies in the aromatherapy market. These companies collectively hold the largest market share and dictate industry trends.

• Procter & Gamble
• Reckitt Benckiser Group PLC
• Ryohin Keikaku Co., Ltd.
• dōTERRA
• Young Living Essential Oils, LC.
• Mountain Rose Herbs
• Edens Garden
• Aurora
• Rocky Mountain Oils, LLC
• Plant Therapy
• FLORIHANA
• Biolandes
• Falcon
• Stadler Form
• Pilgrim
• sparoom
• EO Products
• NOW Foods

 

Order a free sample PDF of the Aromatherapy Market Intelligence Study, published by Grand View Research.

 

Cleaning And Hygiene Products Market: Future Outlook And Emerging Trends

 The global cleaning and hygiene products market was valued at USD 153.58 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2030. Several factors are driving this growth, including the increasing number of single-person households, rising disposable income, and heightened health and hygiene consciousness among consumers, which has led to a surge in demand for household cleaning products.

 

Additionally, the market has witnessed continuous product innovation as companies expand their product offerings, reshaping the industry landscape. The COVID-19 pandemic significantly increased awareness of hygienic practices and household cleanliness globally. This heightened awareness sparked a surge in demand for cleaning products, leading to widespread shortages. Manufacturers responded by increasing production capacity, which boosted global sales within this market segment.

 

The market is experiencing a notable shift towards eco-friendly and sustainable household products. Consumers are increasingly seeking cleaning products with 'natural' ingredients, aiming to avoid harmful chemicals and reduce carbon emissions in both production and usage. Furthermore, the growing market for premium household products in developed nations like the UK, the US, Canada, and Japan has significantly contributed to recent market expansion.

 

Gather more insights about the market drivers, restrains and growth of the Cleaning And Hygiene Products Market 

 

Regional Insights:

 

Asia Pacific Cleaning And Hygiene Products Market Trends

 

In 2023, the Asia Pacific region was the dominant force in the market, accounting for over 32% of the total revenue share. This region's large population fuels a substantial demand for household cleaning products. China, Japan, and India are the leading producers within the region. Growing concerns about the environmental impact of harmful chemicals have prompted consumers in these countries to seek out natural cleaning solutions. As a result, local manufacturers are capitalizing on this trend by introducing eco-friendly products to cater to the expanding market. 

 

Middle East & Africa Cleaning And Hygiene Products Market Trends

 

The Middle East and Africa region is poised for significant growth in the cleaning and hygiene products market, with an anticipated Compound Annual Growth Rate (CAGR) of 7.0% from 2024 to 2030. This rapid expansion is primarily driven by urbanization, which has sparked a surge in demand for household and commercial cleaning products. As more people migrate to urban areas, they adopt modern lifestyles and prioritize higher hygiene standards, fueling the need for a wide range of cleaning solutions.

 

Furthermore, the increasing awareness of personal and environmental hygiene, fueled by health concerns and public awareness campaigns, is driving demand for products like hand sanitizers, disinfectants, and personal care items. This trend is particularly evident in urban areas, where the population is more exposed to health risks and is more receptive to preventive measures.

 

Browse through Grand View Research's Category Homecare & Decor Industry Research Reports.

 

• The global outdoor kitchen market size was estimated at USD 24.45 billion in 2024 and is expected to grow at a CAGR of 8.9% from 2025 to 2030.

• The global online laundry service market size was valued at USD 35.40 billion in 2024 and is expected to grow at a CAGR of 37.3% from 2025 to 2030.

 

Key Companies & Market Share Insights

 

Some key players operating in this market include Colgate-Palmolive Company, The Procter & Gamble Company , Henkel AG & Co. KGaA, and Unilever PLC.

 

• Unilever is a global company that makes a wide range of products for consumers. These products include food, drinks, cleaning supplies, and items for personal care. The company organizes its brands into five main groups: beauty and wellness, personal care, home care, nutrition, and ice cream. Unilever does business in over 190 countries and offers more than 400 different brands. The company is committed to protecting the environment and works hard to reduce the negative effects of its operations on the planet. 

 

• Colgate-Palmolive Company, a renowned global consumer products corporation, was established in 1806 and maintains its headquarters in New York City, United States. The company's primary focus lies in the manufacturing, marketing, distribution, and retail of a diverse range of products encompassing health care, household, personal care, and veterinary care segments. 

 

Key Cleaning And Hygiene Products Companies:

• Colgate-Palmolive Company
• The Procter & Gamble Company
• Henkel AG & Co. KGaA
• Unilever plc
• Reckitt Benckiser Group plc
• Church & Dwight Co., Inc.
• Kao Corporation
• S.C. Johnson & Son Inc.
• McBride plc
• Vikara Services Pvt. Ltd. (THE BETTER HOME)

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